Romanians and Austrians Lead in Life Satisfaction in CEE, Kantar Study Reveals

A recent Kantar study highlights that Romanians and Austrians are the most satisfied with their lives in Central and Eastern Europe (CEE). The report, released on October 30, 2024, shows that 76% of Romanians and 73% of Austrians express high levels of life satisfaction, significantly higher than other countries in the region.

Regarding satisfaction scores, Romania achieved 65 points, Austria scored 66 points, with Bulgaria trailing at 58 points. The study identifies key factors contributing to this satisfaction, including economic stability, strong social connections, and access to healthcare.

Key Findings

• Satisfaction Scores: Romania scored 65 points, Austria achieved 66 points on the life satisfaction scale, and Bulgaria scored 58. This data underscores a positive trend in well-being among these populations despite various economic challenges.
• Factors Influencing Satisfaction: The study highlights several factors contributing to this satisfaction. Economic stability, strong social connections, and access to healthcare are pivotal. Additionally, community support is crucial in enhancing individuals’ overall happiness.
• Concerns Amid Satisfaction: Despite high satisfaction levels, Romanians and Austrians are concerned about rising poverty and potential food crises. This duality reflects a complex socio-economic landscape where personal contentment coexists with broader societal worries.

The Kantar Life Satisfaction report not only showcases Romanians’ and Austrians’ positive outlook but also emphasizes the importance of addressing underlying economic issues to maintain and improve the quality of life in the region. As these nations navigate challenges, their high satisfaction rates may serve as a foundation for further social and economic development.