Bucharest Is the Set-jetting Destination of 2024

As reported by Visit Bucharest, Bucharest is the set-jetting destination of the year.

One of the standout trends for 2024 is the increasing popularity of set-jetting, where travellers seek out picturesque locations from their favourite films and TV shows. Recent data indicates that 29% of US travellers now turn to TV and film for travel inspiration. Regarding TV and film, Bucharest plays a crucial part, as many international productions are filmed in Romania’s Capital.

BookRetreats.com ranked Bucharest, Romania, as the top set-jetting destination for 2024 for the success of ‘Wednesday,’ the famous Netflix show. The show’s huge success is expected to drive substantial growth in Romania’s tourism industry, with fans flocking to iconic locations like Casa Monteoru, Casa Niculescu-Dorobantu, and Bucharest Botanical Gardens. 

Far from being just a layover spot, Bucharest is the cultural epicenter of Romania and no.1 on this year’s list of set-jetting destinations. Nicknamed “Little Paris of the East,” the city shot into the spotlight after it was featured in the second most googled TV show of 2023: Wednesday. Here, fans can find the best gothic sets from the Addams Family reboot, including Casa Monteoru, Casa Niculescu-Dorobantu, and Bucharest Botanical Garden.

Bookretreats.com on Bucharest

One of the most searched-for expressions related to Bucharest is Wednesday Series Filming Locations, which takes one of the top spots, especially among the American public. This means that Americans are the most numerous tourists to fly to Bucharest and visit the places where their favourite show has been filmed.

Jet-setting could be the next best thing for international tourism in Romania, as the country has plenty of filming studios where famous American or international productions have been filmed.