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May 22, 2024
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Piletilevi – Owner of Romanian Platform Bilete.ro Becomes Biggest CE Ticket Sales Company

Expanding its reach, international company Piletilevi Group, which bought a majority stake in Bilete.ro in the summer of 2023, is emerging as the biggest player in Central Europe.

Piletilevi Group is buying a majority stake in two Polish ticket sales companies – kicket and Biletomat – which became, after the merger, the second largest ticket sales company on the Polish market as well as the most significant player in Central Europe, brokering tickets for nearly 320 million euros per year.

According to Sven Nuutmann, co-owner and CEO of Piletilevi Group, Piletilevi Group is buying kicket.com and Biletomat.pl, well-known players in the Polish market.

With this transaction, Piletilevi Group now owns a 77 percent stake in the purchased companies, increasing to 83.8 percent by 2026. We now face the task of effectively connecting the companies that are being purchased and our existing company GoOut Poland, so that the best functionalities of Piletilevi Group and the new partners reach all our customers as quickly as possible.

Sven Nuutman, CEO of Piletilevi Group

He added that the emergence of a ticket brokering company with strong market power on the Polish market will give the organizers financial security, supplement competition and offer a more diverse selection of cultural events to a larger audience. “A ticketing system that has uniform standards and is connected across countries will significantly improve international cultural exchange,” Nuutmann said, adding that the conditions offered to event organizers so far will remain valid even after the merger of the companies.

According to Nuutmann, the technological level of the sales platform of the Polish companies being purchased is very good. It will also speed up the completion of the new platform of Piletilevi Group, in which the company has invested nearly six million euros. Piletilevi’s new platform will be completed in the first half of 2025.

According to Maciej Wartacz, kicket’s CEO and Konrad Kubaczewski, Biletomat’s CEO, managers of the Polish companies that joined Piletilevi, the partnership with Piletilevi Group, which has become the most significant player in Central Europe, will ensure the continued development of the companies and provide the opportunity to offer event organizers even more effective support in event marketing and ticket sales.

I have known Konrad for more than six years, and our mutual intention was always to merge and consolidate the industry in Poland. Thanks to Piletilevi Group and BaltCap private equity fund, we can finally make it happen and become Poland’s second largest ticketing company, a market worth more than 1 billion euros in tickets sold per year.

Maciej Wartacz, kicket’s CEO

Piletilevi Group, the largest ticketing environment in the Baltic states, started expanding vigorously in Central Europe in summer 2023, when it first bought a majority stake in one of the largest ticketing companies in Romania, Bilete.ro, and then also in the Czech market leader GoOut.net.

Bilete.ro has been operating on the Romanian market for 18 years, selling over 2 million tickets annually. The main areas served are cultural events, sports, concerts and festivals, children’s entertainment and theatre.

The Piletilevi Group, owned by entrepreneur Sven Nuutmann’s investment company EastCom Capital and BaltCap, the largest private equity investor in the Baltics, is an international ticket sales and event organization company that operates in Estonia, Latvia, Lithuania, Romania, the Czech Republic, Slovakia and Poland. The company celebrated its 27th successful year of operation this year.

PiIetilevi Group operates in a market with a population of 79 million people. The volume of brokered tickets has grown to 17 million tickets with a total value of 320 million euros and the annual volume of visits to all websites is growing to 116 million per year. Piletilevi Group employs nearly 250 people.

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