Top 5 New Car Models Sold in Romania are DACIA

Dacia ranks at the top of the five best-selling models in Romania in 2023, increasing sales by 14.8% compared to 2022. The company communicates this in a press release covering the results in 2023.

Dacia registered 46,124 new vehicles on the Romanian market in 2023, an increase of 14.8% compared to the 40,179 units sold in the previous year.

Dacia thus maintains its position as the clear leader in the Romanian market, with a share of 28.6% of all new vehicle registrations.

THE FIVE BEST-SELLING MODELS IN ROMANIA IN 2023 ARE DACIA

In an absolute first, in 2023, the Dacia range entirely occupied the top 5 best-selling models in Romania. This proves, once more, the relevance of Dacia’s offer, adapted to a wide range of customers, both individuals and fleet users. Each Dacia model was, at the same time, a leader in its market segment.

In 2023, Dacia achieved the performance of wholly occupying the ranking of the top 5 best-selling models in Romania. This is the best confirmation that our models meet the diverse expectations of customers, constituting an attractive offer at the best performance/price ratio. I am convinced that the New Duster, whose launch represents the event of 2024 for us, will, in turn, become an absolute reference on the Romanian market.

Mihai Bordeanu, General Director of Automobile Dacia.

The sales ranking by model is led by Logan, with 14,269 units, up 25% from the 11,401 vehicles registered in 2022.

In its last full year of sales, before the entry into production of a new generation, Duster achieved an excellent performance on the Romanian market, occupying the second place in the sales list, with 10,908 units, over the previous year’s result (10,161 vehicles).

The “Extreme” version, which benefits from the highest level of equipment in the range and specific outdoor design elements, represents 34% of Duster sales. At the same time, two-thirds of Duster customers opted for the all-wheel drive version in 2023.

In third place is the Sandero, with 9,896 units (+16.9% compared to the 8,492 vehicles sold the previous year). Most of the sales (92%) were represented by the Stepway version.

With 6,875 units sold, Spring continued to be the most popular electric model on the Romanian market in 2023, with a market share of over 43% in the 100% electric vehicle segment. Launched at the beginning of last year, the Spring 65 version, which benefits from a new, more powerful engine, accounted for 49% of the model’s sales.

Ranked fifth in the best-selling models in Romania, with 4,175 units registered in 2023, the Jogger has established itself as the most popular family vehicle with up to 7 seats on the local market. The Hybrid 140 version, the first full-hybrid vehicle produced in Romania, represented 17% of total sales.

Revealed to the press at the end of last year, the third generation of the Duster model will be able to be ordered by customers in Romania in the first days of March, with the first deliveries expected before the middle of the year.

In turn, the Spring model will see a significant evolution this year, strengthening its appeal in the segment of affordable electric vehicles.

Last but not least, 2024 will be the year in which the modernization process of the Dacia commercial network in Romania will be completed by adopting the brand’s new visual identity externally and internally in all showrooms.