This is not a generic directory. We built the list starting from a broader European longlist and narrowed it down through a repeatable evaluation framework focused on proof, consistency, and capability, not slogans.

Methodology: how we built and ranked the best SEO agencies in Europe for 2026

To compile this ranking of the best SEO agencies in Europe, we reviewed agencies using publicly available signals and documented evidence, then scored them across multiple criteria to reduce bias and “brand-only” selections.

What we evaluated (high-signal factors):

• Demonstrated outcomes in case studies and public work (clarity of problem → approach → measurable impact)
• Execution depth across technical SEO, content strategy, and authority building (not just audits)
• Strategy maturity (how well they connect SEO to revenue, pipeline, and market positioning)
• Specialisation and market fit (international SEO, local SEO at scale, e-commerce, enterprise, etc.)
• Credibility signals (team expertise, thought leadership quality, awards/recognition where relevant)
• Modern search readiness, including multi-surface SEO and AI discovery/GEO, where it is genuinely part of the service stack

Agencies were ranked primarily on delivery strength and proof of impact, then on strategy and transparency. In practice, we prioritised teams that can ship consistently and explain what they do in a way a buyer can validate.

We also applied basic editorial filters:

• No pay-to-play placements: inclusion is based on evaluation, not sponsorship.
• Consistency matters: one strong claim without supporting evidence was not enough.
• Buyer usefulness: We favoured agencies that clearly communicated scope, process, and expectations.

This ranking is updated periodically as agencies evolve, publish new work, change focus, or demonstrate stronger (or weaker) performance signals. If you represent an agency and believe relevant work was missed, you can send additional proof (case studies, public campaigns, measurable outcomes) for review in the next update cycle.

We have tried to offer all those interested in SEO and Digital Marketing services in Europe a top 10 list of SEO agencies whose work we were pretty impressed with. Some of the agencies we work with, we know from their work; some we read about on dedicated platforms or studied on their websites.

Here it is…

TUYA Digital SEO & Digital Marketing

TUYA Digital is a European SEO and Generative Engine Optimisation agency focused on building search visibility that holds up after algorithm shifts. Their positioning emphasises technical foundations, structured content systems, and performance-led execution, with a clear preference for measurable outcomes over generic “audit-only” deliverables.

What we love about them is that they use not only SEO techniques but also optimise your projects for generative engines. In fact, they also entered our Best Generative Engine Optimisation Agencies in Europe in 2025.

They have helped many businesses with comprehensive SEO solutions and delivered successful results, including real estate agencies, news portals, travel agencies, and even clients in the legal services area. We love how they worked for Visit Bucharest project, which is a very neat, yet informative website of promoting Romania’s capital city, launched 30 years after Romanian fought for their freedom..

TUYA Digital might not be the biggest one here, but it is team which do their work wholeheartedly and professionally.

Trustcorp

Professional SEO company Trustcorp is an international SEO agency. They have been able to help companies rank for target terms, increase their conversions and control how visitors see their brands and reputations. Trustcorp uses the latest developments in data analytics and competitor analysis to achieve the highest and most ambitious goals of their clients.

Trustcorp has provided search engine optimization solutions for huge names like Lemon Bergen as well as dozens of enterprise clients around the world, but also in the Eastern Europe. They completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales. Along with regular local business, they lead successful projects in such highly competitive niches as real estate agencies, pharmaceuticals, airline tickets, hotels, and many others.

Cue Blocks

Cue Blocks is a full-service digital agency from Czech Republic, offering Search Engine Optimization services and strategies that are search engine friendly.

With their effective SEO solutions, you can enhance your online presence and work on improving your conversion rate. They usually begin by carefully chalking out areas of improvement on your website and carefully work out an optimization strategy that best suits your kind of business. Our favourite website from their clients is Switch. Members of this website have access to curated jewelry collections, including iconic fashion houses like Hermes and Chanel, as well as couture brands and emerging designers. Cue Blocks did a remarkable job with Switch from creation to fruition in the development of the website from scratch.

iProspect

Marketing has changed. As digital extends into all areas of our lives, every tweet, every status update and video has become a potential customer touchpoint. Audiences today want services and content that meet their needs, wherever they are, whatever they’re doing. At iProspect, you will find not just specialists in different types of digital marketing, but also specialists who know how to bring it together.

By putting the customer`s needs first, they create simple, effective strategies that connect with people across every channel – and grow business in ways they can measure.

Delante

Delante was founded in 2014 in Kraków. Delante has a team of experts in the area of SEO and performance-based advertising. They help clients leverage the Search Engine Optimisation and gain organic traffic to their websites. They also run Google Ads campaigns for their clients.

Delante delivers personal, adaptive and valuable digital experiences by using proprietary solutions including: paid and natural search, content writing, data & insights, social media management, structured data and feeds, performance display, mobile strategy, video, conversion optimization and affiliates. With Netcube, for example, they started from scratch. In the second month of the cooperation the organic traffic already amounted to 700 sessions, and the website started generating revenue, which is very impressive.

Hop Online

Hop Online is a marketing agency helping businesses accelerate their growth through PPC, Social Media, SEO and Content Marketing. Before charting a course for consistent organic traffic growth, their first goal is to strengthen their client’s website’s technical infrastructure for crawling, indexation, and speed.

They formulate a multi-channel growth strategy, planning for both immediate and sustained growth. From there, project execution is dynamic and agile. They make educated assumptions, test frequently, eliminate wasteful efforts, and continually pivot their efforts to where they see the highest returns.

Output, one of Hop Online`s clients, sells industry-leading music software and virtual instruments through their website, Output.com. Prior to engaging Hop Online, Output struggled to earn a positive return on ad spend (ROAS) from Google and Facebook, leaning instead on brand reputational strength and direct traffic for driving the bulk of their online sales. ,,Thanks to their help with AdWords, we’ve seen an increase in conversion rates. Most importantly, we feel a lot more confident in our approach to PPC, utilizing their expertise to ensure we’re making the best decisions. “ said Brian Zarlenga, the General Manager of Output. This profitable growth enabled Output to re-invest in both new product development and digital marketing.

SEO Hungary

SEO Hungary create custom campaigns for each of their clients, provide a dedicated account representative, and on average, they increase their clients’ revenue by 20%.

SEO Hungary primarily does four things: website design, SEO, internet marketing, and content writing. Their team has a great experience in digital performance marketing, lead and demand generation programs, ROI-driven media campaigns and Search Engine Optimization. We love their work they did on Pamas wedding invitation design, for their dedication and exquisite web design.

Promodo

Promodo is an award-winning digital marketing agency that drives businesses growth by creating and implementing an online marketing strategy.

Through search engine marketing and online reputation management tools, we connect businesses with their target audience, increase business loyalty, and expand brand awareness. Their team of 160 experts helps clients from 60 countries to promote businesses in developed and emerging markets across the globe. They can create a digital marketing plan for your business that gets results and helps you avoid costly mistakes. The company is a nominee and winner of the PromotionWorld magazine awards, rated top 10 SEO and #1 PPC agency by TopSEOs.

Netpeak

Netpeak is one of biggest internet marketing agencies in Eastern Europe. They handle website promotion, online advertising, web design and brand image promotion. They have a team of overachievers, constantly pushing the boundaries for their clients. They guarantee development and higher sells for their customers by introducing modern marketing tools such as social media marketing, search engine optimization, search engine marketing and website development. We read their case studies and our favourite were those for clients like: OLX, Intellect, IBR, Abis Soft, Yves Rocher, 2Estates, clients belong to different industries.

Dog&Pony

Whether it is companies, charities, NGOs or government agencies, Dog&Pony SEO Agency strives to be effective, and if possible, have a positive social effect with their work.

Their team of SEO specialists analyzes every aspect of your business, website, and customer base before crafting a custom strategy that’s based on hard data so they know how to get the best results for their clients. Their team works to increase your brand equity, grow traffic from actual prospective customers, and most of all, increase your revenue and profit. Dog&Pony are Kaspersky’s social media agency in Hungary and it is very clear that success is their top priority.

We invite all the SEO and digital Marketing agencies we have outlined here to send us more of their work if they think we might have missed something, as this top is going to be updated.

You should also check our TOP European Digital Marketing Agencies.

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Our experience with search engines has shown us that trustworthy websites or businesses typically rank first, or, if not, on the first few search results pages. How do you rank on the first page of Google for relevant searches for your industry? Of course, you need the best SEO agencies, and here is where such top agencies can help you decide more quickly.

The methodology for compiling this top

How we created this top and ranked the best SEO companies for you to partner with for the best results:

• We checked the top search results on Google for “SEO company/agency Romania.” This is the first step when checking the performance of any SEO agency – if the SEO company is successful in ranking higher in SERPs (Search Engine Ranking Positions), then it’s more likely to rank its clients
• We checked the leading generation directories that rank based on client reviews, such as Clutch and Good Firms. If clients appreciate a particular SEO agency in Romania, it’s more likely that the agency performed well in SEO optimisation.
• We checked the awards won by the Romanian SEO agencies. If they receive awards, it is a sign of appreciation from industry experts.
• We checked whether the website was present on other top or lead-generation platforms. If we find out the agency is present in other rankings, it means it has been appreciated so far

Top 10 SEO Romanian Companies 2026

TUYA Digital

TUYA Digital’s core mission is to generate leads for its clients through SEO & Digital Marketing expertise. The agency is also among the Best European SEO Agencies top, ranked by Viral SEO, but also among other Top European Digital Marketing Agencies compiled by leading digital marketing platforms.

Working with TUYA Digital SEO & Digital Marketing specialists puts you in touch with a company renowned for its effectiveness and hack growth talents in the digital marketing sector. In addition, the agency’s proficiency with digital technology has been recognized and honoured with numerous awards from digital marketing competitions.

Also, TUYA Digital launched one of the most exciting SEO courses in the industry: SEO Secrets Club, where they offer the Top 30 SEO Secrets to help you rank in 2024. You might want to check their work and convince yourself about the team’s professionalism.

Danco Vision 360 Digital Marketing

Danco Vision 360 mission is the creation of comprehensive technical and creative solutions together with materializing the solutions and core ideas into reality. Their mission statement is to combine traditional with digital marketing in perfect harmony and balance.

”Since 2006, we have worked alongside our customers,
from their very first online steps through to the creation of complex strategies and
integrated communication campaigns”.

Danco Vision 360

The agency offers digital marketing services, including SEO, web design, branding, SMM, copywriting and many more.

DWF

DFW is a well-established digital marketing agency whose main operation is expanding its clients’ businesses. The agency aims to build a strong brand reputation, connect its customers with other businesses, and use its services to help improve society and the local community.

The agency has a portfolio of over 850 clients, and its core services are SEO and local SEO, UX, DEV, Paid Media, and Data Analytics.

Marketing Deck

Their story began in 2013, focusing mainly on social media management, optimization, and content creation. After eight years of experience in the digital marketing field and with staff experts in multiple domains of the digital landscape, the agency extended and offered complete digital marketing services. Marketing Deck can adjust to any industry and has the expertise to select the optimal and customized tactics that produce results.

SEO Cupcake

Seo Cupcake is part of the Limitless Agency Group, but it has a separate identity. This is due to its specialization and expertise, especially in SEO optimization, PPC, web design, and graphic design. The agency is a reliable digital marketing and SEO partner for businesses in need, and the group holds an impressive and diverse client portfolio together.

SEOLITTE

This Romanian Advertising Agency offers a wide range of digital marketing services and a specialized complete set of SEO services.

”We’ve got some excellent know-how, professional and highly responsible attitude. Our main primary goal is to help your online business stand out, and we are ready to be as crazy as it takes to reach our goals”.

Seolitte

Upswing

Upswing acts as an extension of the client’s brand marketing team by bringing experience, strategy, and implementation where you need it most. The agency has been developing the most effective and long-lasting brand marketing strategies for the past 13 years, specializing in SEO and content generation and management.

Grapefruit

”Stay ahead in digital”

Grapefruit official

The agency sees the digital landscape as fast-paced & constantly changing. Clients have to keep moving to stay relevant, and with Grapefruits’ experience, creativity & know-how, they can learn the next and most optimal steps for each brand.

Target Web

”We grow organic traffic and deliver visible results. We offer modern SEO solutions and alternatives to Google Ads”

Target Web

Target Web is a full SEO service agency with a complete team experienced in SEO and achieving the best online results by following the client’s goals. Outside of this, the agency also offers online marketing, web development, and sales optimization services.

Bullet Advertising

An experienced and reliable group in the digital marketing field. Bullet Advertising offers a wide range of services specializing in PPC, SEO, content marketing, and social media.

The post Best SEO Companies Romania 2026 appeared first on Valahia.News.

TUYA Digital has received recognition from independent market research platform Clutch for the success of one of its clients. According to their annual Leaders Awards, TUYA Digital is one of Romania’s top-performing companies offering excellent SEO services in 2024! They excel once more, as seen by their coveted Leaders Matrix as #1.

Being rated on Clutch is a responsibility and a benefit for TUYA Digital. When you have a high Clutch rank, clients expect a specific degree of performance from the team. This is why they constantly strive for improved outcomes whenever clients contact this digital and SEO marketing service.

Clutch has always been a primary referral source of traffic for us. Besides, Clutch is the primary lead generation source from referral traffic. This is why this award not only honours our efforts in marketing but also helps us get more positive exposure.

Anne-Marie MAITA, Growth Hacker at TUYA Digital

TUYA Digital is also in Europe’s Top 10 SEO Agencies in 2024 for its quality services. It was even recognized as a prominent firm on Visual Objects, a creative portfolio website for B2B suppliers.

We are always trying to exceed the expectations of our clients. And by saying that, I mean, we always try to bring more clients to our clients, apart from more organic traffic, better engagement on social media or a more creative approach to their web design.

Catalin ADAM, Digital Strategist at TUYA Digital

The TUYA Digital Team wants to use this time to express its gratitude to the clients who helped make this happen because it is a special moment for the company. The team also appreciates Clutch for allowing them to be an influential five-star leader.

ABOUT TUYA Digital

TUYA Digital is an SEO & Digital Marketing agency from Bucharest, Romania. Established in 2010, TUYA Digital has constantly been striving to become one of the agencies recognized for its efficiency and creativity.

By working with TUYA Digital SEO & Digital Marketing specialists, you work with an agency recognized in the digital marketing industry for its efficiency and hack growth skills. On top of that, our digital expertise has been appreciated and rewarded with prizes won in digital marketing.

This section is powered by TUYA Digital – SEO & Digital Marketing agency.

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UPDATE 2.30 PM. Google re-introduces AI Overviews in Romania after a bug that affected all searches on Friday morning. Now, AI Overviews are on top of selected searches.

Original news: Friday, August 8th, 07.30: Google AI Overviews lack in searches from Romania

In a move that has surprised many digital marketers and publishers, Google’s AI Overviews—the AI-powered summaries that appear at the top of specific search results—are no longer active in Romania.

Live testing carried out by Valahia News on August 8, 2025, early in the morning, using tens of queries that previously triggered AI Overviews, confirms the change. Searches such as “how to make a sourdough starter step by step” and “why is the sky blue” now return the traditional Google results layout, with no AI-generated answer box.

There are hundreds of specific queries tested, but the above are among the classic examples. No query is still bringing AI Overviews results on top of the classical feed – instead, only snippet features or organic results.

What AI Overviews Are

Launched globally in May 2025, AI Overviews quickly became one of Google’s most talked-about features. By synthesising information from multiple sources, they provided users with a concise answer directly in the search results, often reducing the need to click through to individual websites.

While convenient for users, AI Overviews had a significant impact on SEO strategies and organic traffic, as many websites saw a drop in clicks when answers were displayed directly in the SERPs.

Impact on Romania’s Digital Landscape

With the removal of AI Overviews, at least for now, Romanian businesses, publishers, and content creators may see a rebound in organic traffic. More searchers will have to click on actual web pages to get the information they need, returning visibility to websites that were previously pushed further down the page.

Recently, a study on the traffic drop for news platforms in Romania showed between 40 and 70% loss in organic traffic for famous online platforms, including ziare.com, click.ro or even stiripesurse.

Expert Opinion on AI Overviews Removal – Is It Temporary?

To understand the potential implications, Valahia News spoke with Adam C., founder of TUYA Digital – SEO & Digital Marketing.

This is a significant shift. We’ve spent months advising clients on how to adapt to the reduced visibility caused by AI Overviews, with this feature gone, even temporarily, the playing field changes. Websites have a chance to regain some of the traffic they lost. It’s hard to say if it’s temporary or not or if it’s for all queries or specific ones. Google runs a lot of regional tests. This might be temporary, due to the recent launch of ChatGPT 5, or it could be connected to ongoing discussions in the EU around AI transparency and copyright. Either way, smart marketers will use this time to double down on organic SEO.

Adam C., TUYA Digital – SEO & GEO on the removal of the AI Overviews feature in Romania on August 8th

Google has not issued an official statement regarding the removal of AI Overviews for Romanian users or the European markets. It could be a glitch in the Matrix or a temporary decision based on the recent effects of the Google July algorithm update. Until then, the change remains unexplained.

Valahia News will continue monitoring the situation and provide updates if Google confirms whether this is a temporary test, a compliance-related pause, or a permanent removal.

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TUYA Digital’s recent article delves into the nuances of this update, shedding light on the fundamental changes and implications for online visibility and search rankings.

According to TUYA Digital’s analysis, the March 2024 Core Update represents a significant step beyond previous algorithm updates, emphasizing the importance of quality content, user experience, and adherence to Google’s guidelines. This shift underscores Google’s commitment to rewarding websites prioritizing relevance, expertise, and trustworthiness in their content while penalizing those using manipulative tactics or offering low-value information.

Adam C from TUYA Digital summarizes the essence of this update.

Quality content is no longer optional; it’s a prerequisite for sustainable online visibility in the post-update era. This sentiment encapsulates the core message of Google’s algorithm update, highlighting the critical role of high-quality, original content in securing a prominent position in search results and maintaining long-term SEO success. In response to the update, website owners and digital marketers are urged to reassess their content strategies, focusing on creating valuable, engaging content that resonates with their target audience and aligns with Google’s evolving search quality standards. By prioritizing content quality, user experience, and ethical SEO practices, websites can adapt to the changing SEO landscape and enhance their online presence in the wake of the March 2024 Core Update.

Adam C., digital strategist at TUYA Digital on the latest Google Algorithm Update in March

As the digital ecosystem continues to evolve, staying abreast of algorithm updates and industry trends is paramount for businesses seeking to thrive in the competitive online space. TUYA Digital’s insights and Adam C’s perspective are valuable guides for navigating the complexities of Google’s latest algorithm update and charting a course toward sustainable online visibility and success.

The March 2024 Core Update by Google marks a pivotal moment in the SEO landscape, emphasizing the significance of quality content and user-centric strategies in achieving and maintaining online visibility. By embracing these principles and leveraging insights from industry experts like TUYA Digital, businesses can adapt to the evolving digital landscape and position themselves for success in the dynamic world of search

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INITIAL NEWS, MAY 10: The software-as-a-service platform, Semrush, is experiencing temporary integration issues creating absolute chaos in the marketing world. Many customers, mainly marketing agencies, are highly dissatisfied.

Semrush, the online visibility management SaaS platform that has been used by over 10,000,000 marketers worldwide, is facing severe problems that affect the schedule and post content on social media.

SEO and marketing companies that use this platform deal with significant problems due to the Semrush issues, risking losing their clients.

On May 9, many companies were experiencing significant problems that significantly impacted their Social Media accounts, and their media posts were scheduled through the Semrush Social Media toolkit. Big companies like Apple, Tesla, Samsung, P&G, and IBM, were affected.

All the posts managed through Semrush disappeared overnight from platforms like Facebook or Instagram.

Semrush announced the problem in a post on Twitter, ensuring that work is being done to address this issue. However, no solution was taken.

TUYA Digital, one of the SEO companies working with Semrush, explained the situation:

It is not OK at all. Our clients’ posts were suddenly removed from their Facebook feeds. Hundreds of posts were completely erased overnight. It’s like they have never been there at all, the whole time. All our clients’s accounts posts from March till May were erased.

We pay around 1,000 USD for Semrush services and we didn’t expect it to happen. We were told it’s an integration problem of some sort. We are certainly looking for an alternative in order to keep our clients satisfied, but at the moment we have to deal with calling our clients and inform them about the issue. We definitely want our posts back and also our clients, but so far we can’t do anything.

Catalin ADAM, TUYA Digital – SEO & Digital Marketing

It is unclear how long this situation will persist, but Semrush will undoubtedly lose some clients due to this temporary glitch.

We live in an era of information, when there are many alternatives to most of the softwares out there. Competition in marketing or in any domain waits for mistakes. Semrush is one of the leading platforms to offer SEO and digital marketing tools. So far it has done its job and fulfilled our expectations. But, if the problems persist, we’ll have to use an alternative, for sure.

Catalin ADAM, TUYA Digital – SEO & Digital Marketing

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The listing reveals what Romanians searched for on Google in 2021 the most throughout the year across pandemic: sports, news, and, of course, entertainment.

What Romanians Searched for on Google in 2021

The listing reveals what Romanians searched for on Google in 2021 the most throughout the year across pandemic: sports, news, and, of course, entertainment.

Let’s take a look at the results below.

Popular searches:

1. Euro 2020
2. Green Pass Certificate
3. Vaccination lottery
4. Petrică Mâțu Stoian
5. iPhone 13

It is not a surprise that Euro 2020 was in the popular searches among Romanians. Due to the COVID-19 pandemic, the tournament was postponed in the summer of 2021, keeping the same name, UEFA Euro 2020 and all of the sports fans were looking for it. With the imposition of restrictions in Romania, the green pass certificate was required for entering into closed public spaces – it was a necessary tool for Romanians to carry out their activities almost as before the pandemic. Those who were vaccinated participated also in the vaccination lottery to win cash prizes offered by Romanian authorities. Petrică Mâțu Stoian, one of the most appreciated Romanian singers of folk music who died on November 6, occupies fourth place in Romanian searches. Last but not the least, the launch of the new iPhone 13 was long-awaited by the Romanians who wanted to buy it.

When…

1. When school starts
2. When is Black Friday 2021
3. When the school year ends in 2021
4. When schools reopen
5. When the time changes 2021

The pandemic and all the changes in the timetable of scholars made by Romanian authorities bring in the search trend questions as “When school starts”, “When schools reopen”. In addition, Romanians were also interested in the Black Friday period and the period of transition to the wintertime.

People

1. Alexandra Dinu
2. Emma Răducanu
3. Christian Eriksen
4. David Popovici
5. Ana Maria Prodan

Adrian Mutu brought his ex-wife in the first search of google people when he stated openly about their relationship after 18 years of divorce. Emma Răducanu occupies the second position, as she became the Grand Slam winner. It looks like Romanians are passionate about sports players, and cancan things; that’s why Ana Maria Prodan is on fifth place searches.

TV Shows

1. Chefi la cuțite
2. Survivor
3. Asia Express
4. The bachelor
5. Married at First Sight

TV Shows top searches are about the Romanian cooking show Chefi la cuțite, reality games such as Survivor and Asia Express, and dating game show – The Bachelor.

Recipes

1. „Să fac spume dacă știu”
2. Pickled cabbage
3. Banana bread
4. Quince jam
5. Lasagna

As Romanians spent more time in houses, they had more time for cooking or trying new recipes. So, in the first search appears a made-up pudding named by a lady who was filmed by her Tik-Tok creator son while eating it. Everything can go viral in a second, right? The rest of the recipes are the product of people’s hard work during the fall season and preparation for wintertime and holiday season – pickled cabbage for Romanian cabbage rolls, quince jam…

For further information about Romanian Year in Search 2021, explore the official trend link.

This section is powered by TUYA Digital – SEO & Digital Marketing agency.

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By processing Google data for the last 7 days, TUYA Digital SEO specialists identified the interest expressed by Romanians for Valentine`s dayas interpreted by the online searches conducted in the last week.

Which are the top counties in Romania to conduct related searches on Google?

As you can see in the chart below, the Romanian counties with the largest interest in Valentine`s day last week according to Google are Giurgiu, Alba, Olt, Dambovita and Caras-Severin.

It doesn’t mean the other counties are not looking for Valentine’s related searches, but these 5 are in top when it comes to this celebration. Also, if you are an e-commerce or a brick and mortar shop of a kind, you know where you can direct your advertisement such as to get the biggest awareness or the biggest return of investment.

This kind of statistics, beyond the journalistic interest, also help business owners to invest in the areas where their products and services have more chances of being bought.

What are the most searched for keywords by Romanians for Valentine’s?

The most searched queries in Romania these days regarding this topic are Valentine`s day movies (it’s easier and more rewarding if inviting her at your home for a movie, right?), Saint Valentine (here we feel it’s the hand of the theology students), Valentine`s day ideas (oh, please, God, inspire all the lovers down there!), Valentine`s day history (those history students can’t refrain from this sort of searches, can they?), Valentine`s day meaning (these might be the literature students with their thirst for knowledge and love), Valentine`s day quotes (somebody has to write those lovely messages, right?), Valentine`s day 2021 trends, etc.

According to researches, 78% of the Romanians who want to celebrate Valentine’s will buy dedicated gifts

When it comes to gifts, domination comes from the most popular jewelry stores in Romania. Splendor had a major breakout, the search term grew in the las week by more than 5000%. On the second place is Stargift who increased with 300% and the third one is Swarovski with 250%. Also, the Romanian term for “personalized gift” (cadou personalizat) increased with 80%.

A comparison between most of the famous jewelry brands in Romania. Pandora beats everyone else for volumes of searches.

Differences between Romanian men and women when it comes to gifts for Valentine’s

An interesting fact is that the most searches go for “gifts for him” with an average searches of 1000-10000 a month along with other related expressions such as “valentine`s day gifts for him” with 100-1000 average searches a month compared to “gifts for her” with 100-1000 average searches a month. It may look like women are more preoccupied on this matter and indeed they are, aren’t they? So, if you want to boost your e-commerce business in Romania, it would be a good idea to use dedicated female audiences during this sort of celebrations.

However, it appears that men know specifically what to buy, apart from jewelry. There was an increasing number of searches for “online flower shop” (200%) and “cryogenic roses” (160%). After all, women do like flowers, don’t they? Let alone flowers are cheaper than jewelry.

“Orders for Valentine’s Day have already begun in some flower shops. The most requested are the bouquets of red roses, with up to a thousand threads. If you want, you can also choose the option in which a specialist comes to decorate your house, for the price of 4,000 lei” declared the manager of a flower e-commerce website.

Restaurants reservations are also quite popular during Valentine’s in Romania. It’s obviously a win-win situation for customers and restaurant owners alike.

“We offer discounts for couples on Valentine’s. It’s such a pity we cannot have more than 30% capacity occupied, as we got much more reservations we had to turn down. Anyway, it’s a good opportunity for us to minimize the losses from pandemic, and a good opportunity for the loving couples to spend a nice and romantic evening with us” tells Madame B. – Pancakes & Tea House manager for Valahia News.

Although Romanians have their own traditional Valentine`s day (Dragobete, on February 24), the American version gained more popularity in the last years. Accessories, flowers, reservations for romantic dinners at the restaurant or weekend vacation are in the top of Romanians’ preferences for Valentine’s Day.

This section is powered by TUYA Digital – SEO & Digital Marketing agency.

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His Tik-Tok account has just beginning to show proper traction, but the trend is visible:

It all started when Mihai posted on Tik-Tok, just for the fun of the users, his own hand signature and compared this to the others. It became viral and, from then on, users asked him to design their signatures as well.

You must admit he’s quite a hand signature, right? Yet, some of you might ask yourselves…

What do youngsters do when they got their handmade signatures created?

Obviously, they have to learn to replicate the way their signatures were written in the first place. Or, as one of the users said on TV, use that one as a digital signature.

The trend isn’t new at all. While browsing the internet, one can find many platforms and creators who provide such a handmade designed signatures for costs of up to 35 Euros per item. Some are personalized, some are auto-generated by the platforms, but all are nice and desired by the payers.

With RPD ART, one can have its signature created for as less as 5 Euros. Quite a difference, right?

Would you pay to have your own signature designed? Probably not, but the Z generation thinks different.

Is Tik-Tok a proper platform to boost your business in Romania?

It seems so. In fact, according to specialists in communication, Tik-Tok has just outnumbered in users Instagram in Romania:

According to the specialists in communication, Tik-Tok represents a trending channel and a proper communication platform for some industries.

Tik-Tok is beginning to represent a proper platform to promote your business on. Also, people have just started to get rid of the misconceptions about this network. Tik-Tok doesn’t represent a platform for the kids or teenagers exclusively anymore.

In fact, if we study the numbers, we notice that the largest age category of users on Tik-Tok is between 25-34, with 26.27%, followed by 18-24 with 22.36%. Tik-Tok is used by the potential buyers for lots of clients and we have to take advantage of this.

Of course, not all industries would be properly represented on Tik-Tok, but still, there are businesses which would behave surprisingly good on this platform, even when comparing them with other platforms. On the other hand, RPD ART account didn’t start as a business and the account owner’s approach was different – he posted a funny clip, it becomes viral and afterwards the need for these products and for these services was revealed.

Catalin ADAM, digital strategist at TUYA Digital

Ae you planning to start your own business or do you want to promote your existing business? Don’t hesitate to take into consideration Tik-Tok as a potential platform to use it to get to your clients.

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Romanians, as well, found the presidential inauguration and the events that preceded it, interesting enough events to search for on Google. That’s what Google Trends show us when checking for what Romanians are looking for the most on Google these days.

What we found out?

Romanians searched for the following subjects so much that they become the daily trends:

Tuesday, January 19 – Google Romania Trends

On Tuesday, January 19, just before the ceremony, the name of the president and the name of the first lady were trending for Google searches conducted from Romania. The users wanted to know more about the presidential couple, which is quite normal. The fact that these US related searches exceeded the local searches is not something new: Romanians are quite interested and want to stay up to date with the international news, and the United States related news tend to become sort of daily debate topic in Romania.

Wednesday, January 20 – Google Romania Trends

Kamala Harris ranked on first position in Google searches from Romania on the inauguration day. The first woman to become the vice-president of the United States become a trendy subject in Romania by Google Searches, along with Donald Trump and Melania Trump. Interesting enough, Joe Biden ranked on 4th that day, but still ahead of the local searches.

Thursday, January 21 – Google Romania Trends

On Thursday, January 21, the American president came on second by Romanian searches on Google. On top, a local controversial former TV presenter lead the searches following a social media posting. Even so, Jill Biden made it on second and Bernie Sanders on fourth.

Saturday, January 23 – Google Romania Trends

On Friday, January 22, the presidential inauguration subject didn’t make in on top 10 searches, but on Saturday, January 23, even from the very morning, Bernie Sanders came on top. This is because, not only in Romania, but worldwide, Bernie became the subject of the internet memes. His outfit from the presidential inauguration ceremony is the culprit, but we’re more than sure he would survive the mocking and the jokes on him.

Instead of conclusion

The United States presidential ceremony was quite an event this year, partly because of the controversy about the election process, but to some extend because of the events which took place in Washington during the previous days. Either way, Romanians prove they are interested on international subjects, they pay attention to what happens in the world and this is something which talks about the level of curiosity, knowledge and education Romanians have. Also, it speaks for itself about the connection established after the Romanian Revolution, between Romania and the US – one that many would like it to be stronger, while others would like it to be looser, but still a connection.

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