Romanian mineral water industry may become the top one in the world

1 Billion Euro a year – this is the value of the Romanian mineral water industry. While it might seem to be a huge sum, it isn’t, compared to its potential. Romanians consume less mineral water than most of the European countries, even if the consumption increased during the last decade. But the game isn’t about internal consumption, but about exports, which could bring billions of Euros in the country.

Basically, Romania has the most important reserve of mineral waters in Europe, helped by 80,000 km squares of forests. Some of the water from the springs passes even 20 years in the underground before coming out, while being naturally enriched by minerals.

According to specialists, the purity of the mineral water from Romania is recognized all over the world and it is appreciated even in the United States, where one of the Romanian producers sells Romanian mineral water.

The paradox is that, while having the best and the richest reserve of mineral waters in Europe, Romania is not the first in exploiting its mineral waters. Moreover, American publications praised the potential of the Romanian mineral springs, but this potential fails when it comes to being exploited and valued.

1 Billion Euro a year out of the 145 billion Euros globally – this is lower than Romania’s mineral waters potential, even if the Romanian industry grew with 70% in the last decade.

Yet, at the last Conference on the potential of the Romanian mineral waters, organized by important economic publications and supported by the Romanian mineral waters players, there was a consensus for Romania to become the queen of the mineral waters around the world.

Romania’s potential in exploiting the mineral waters and sell them worldwide is huge. The players have the determination and the Government, whose representatives attended the conference, is set to help this industry.

All Romania needs is an adequate branding strategy for its mineral waters. The consumers worldwide need to recognize Romanian mineral waters by their quality and by their purity. Romania has to become a brand first and it will sell more afterwards.