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July 7, 2022
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NFTs Available on Instagram, Facebook

NFT will be available on Instagram and Facebook. Co-founder Mark Zuckerberg confirmed that they would shortly enter a test phase.

In March 2022, Meta CEO and creator Mark Zuckerberg teased Instagram NFTs, subsequently expanding on them in a Facebook post in May 2022. It featured a video from an interview with Tom Bilyeu, the originator and host of the “Impact Theory” show.

We’re starting to test digital NFT collectibles on Instagram so that makers and collectors can display their NFTs.

Mark Zuckerberg, CEO Meta

He also described an individual’s NFT collection as an expression that allows them to choose what they want to display to the world through their profiles.

According to Crypto Marketing Center, the head of Instagram, Adam Mosseri, added to the enthusiasm for NFT fans when he tweeted, “We’re starting to test digital collectables with a select group of American creators and collectors this week, who will be able to share NFTs on Instagram. There are no charges for uploading or sharing a digital collectable on Instagram.”

How will NFTs work on Instagram?

NFT on Instagram
Photo source: Meta

The lower right corner of NFT posts will have a tag that reads “Digitial collectable,” indicating that it is an NFT. They’ll also glow, making them stand out even more from conventional posts. When someone taps the post, story, or message, they’ll see links to the owner’s and creator’s Instagram profiles, the piece’s name, and the artist’s description.

Instagram will first support NFTs on the Ethereum and Polygon blockchains, with Flow and Solana to follow soon after. Rainbow, MetaMask, and Trust Wallet wallets will be available first to artists and collectors, followed by Coinbase, Dapper, and Phantom wallets.

NFT on Instagram
Photo source: Meta

Zuckerberg indicated in his video introduction that he hopes to bring NFTs to other Meta platforms. He indicated that Facebook would be getting the feature soon and that other Meta apps may follow suit later.

The total number of Instagram users who would soon see the NFT functionalities was not confirmed by Meta executives. If they see the capability appear on the social platform, they would most likely check it out out of curiosity.

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