According to a recent study, Facebook remains Romania’s most popular social networking platform, with 93% of urban Internet users utilizing it. The famous social media platform is used by people of all ages, but primarily by those over 55 (98%).
According to the New Media Adoption study conducted by media agency Spark Foundry, a member of Publicis Groupe Romania, young people between the ages of 18 and 24 prefer TikTok, Snapchat, Reddit, or even LinkedIn, people between the ages of 25 and 34 are more attracted to platforms such as Instagram and Pinterest, while young people between the ages of 18 and 24 prefer TikTok, Snapchat, Reddit, or even LinkedIn. Those above the age of 45, on the other hand, prefer Twitter.
Young people (18-24 years old) choose videos (72%) and Instagram stories (45%), whilst individuals 35-44 years old prefer live streaming (19%). People aged 45 to 55 are interested in posts from their favorite brands (44%), as well as 360-degree photographs and movies (29%). People over 55, on the other hand, continue to value articles (61%) and audio content (33%).
Romanians used the internet to a larger extent than in prior years, according to the same source. As a result, they were more active on platforms (53%) and social networks (48%) and made more payments (55%) and online purchases (52%).
Because of the limits and difficulties they faced at this time, they read news online more regularly (48%) and watched movies and series more frequently (43%).
At the same time, in the context of the COVID-19 pandemic, urban Internet users in Romania accessed social media mainly to spend their free time, to relax (65%), but also to keep in touch with loved ones (64%), reasons found especially in adults over the age of 45.
Working in Social Media, I noticed that nowadays people spend more than 2 hours a day on internet. So it’s important for companies to promote their businesses on social media platforms, where their buyers spend soe of their leisure time. Instagram remains the most used platform among young people, which is to be taken into account by the business owners who address this category.Cătălina N. from TUYA Digital, Social Media Specialist
However, Romanians also continue to watch TV. According to the same study, 64% of the respondents watch TV with their family, and 41% of them confessed that in the last year, they watched more TV or online programs for children than they did before the pandemic.
Between September 8-15, the online survey of 805 people over the age of 18 was conducted by Spark Foundry media agency.