Dacia Leads New Car Sales in Romania in 2023

The number of new car registrations in Romania increased by 9.63% in 2023 compared to the previous year, to 141,788 units, according to data from the Automobile Manufacturers Association of Romania (ACAROM).

Over 2023, registrations of cars rolled for the first time in Romania reached 316,695 units. The car make ranking for new cars registered in 2023 was led by Dacia with 45,280 units, followed by Renault – with 10,562 units, Toyota (10,529), Skoda (10,376), Volkswagen (9,758), Hyundai (8,840), Ford (6,585), Mercedes (4,690), BMW (4,608) and Suzuki (4,571).

Dacia’s presence at the top of new car sales in Romania is unsurprising. Dacia is originally a Romanian brand, and many nationals still consider buying a Dacia to be somehow nostalgic, reminding them of the good old times when Romania had not one but three car brands – Dacia, ARO and Oltcit. Also, Dacia remains an affordable brand, and the purchasing power in Romania makes it the car of choice for many.

Now, the all-new Duster 2024 launch is about to push Dacia sales even more.

Also, second-hand units are attractive to Romanians who prefer buying a 5-year-old premium car to paying 18,000-20,000 for a new Duster.