Threads is “the Twitter of Instagram” or “the Twitter of Meta” as it is called. Launched by Meta, Mark Zuckerberg’s company, Threads copies Twitter, as Meta had been trying to copy Twitter’s features for a long time. By hiring former Twitter employees, Meta has finally hit the jackpot.

Threads has become the fastest-growing app worldwide. It took only one hour to be downloaded by 1 million users, much faster than ChatGPT. This means Threads has the potential to become a very successful app used by hundreds of millions worldwide.

It’s not only that, but such an app, exactly like TikTok, has the potential to be one of the most efficient showcases for any company out there. As experts explain, companies, not only individuals, should be between the very early adopters of such apps.

When registering very early with social media platforms such as TikTok or Threads, chances are your company takes advantage of the period when accounts are pushed organically to users. Later on, this ability fades out, and the accounts are required promotion to reach the necessary number of users.

So, from our perspective as digital marketers, the sooner we register on platforms like Threads or Lemon8, the higher the chances to offer our clients the necessary feedback and expertise to push them in front of their potential clients. We lose these opportunities in Europe, and it is challenging for most international agencies to cut off from their offer social media platforms like Lemon8 or Threads. It is a big minus when it comes to American clients.

Catalin ADAM, digital strategist at TUYA Digital

Off the record, reputable agencies have created American accounts using VPNs. They simply cannot risk losing the American clients that ask for social media marketing. But this is not the proper way to operate social media accounts on the recent platforms.

Why does the European Union block Threads and Lemon8?

Threads is blocked because the app allows users to register with an Instagram account, and such cross-platform features are not allowed in the European space. Also, there are some concerns with the data Threads collects, as it collects all types of personal data protected in the EU, from sexual preferences to religious beliefs or location and even environment recording.

Meta has quite a history with the European authorities and lawmakers who are unhappy with how Meta operates and sends data to the American servers.

Regarding Lemon8, the situation is simple: Lemon8 was developed and operated by Bytedance, the same company operating TikTok. And with this app being on a blacklist in more and more European states, Lemon8 has a low chance of being available to the European public soon.

Despite having some of the best mobile app developers in the world, Europe seems not the place to create and launch an app and be successful worldwide. Strange enough, China is more like a place to succeed from this perspective than European Union, and this is another reason why the European IT sector is way below the American or even the Chinese one.

Europeans live either in the very distant past, where smartphones and smartphone apps still didn’t exist or in the very far future, where governments will probably censor and control any app before its appearance. Either way, some think it’s way better in the US, where people are still free to decide for their own good and also are free to accept or not an app by knowing it knows everything about you while using it.

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Hyperhuman, a pivotal content creation platform developed by Romanian entrepreneurs. It empowers health & fitness professionals from around the world to build reusable video content, is filling that gap with their most recent text-to-speech voice guidance update.

Imagine instead of having to painstakingly rehearse and record your workout’s audio intro, exercise instructions and key take-away outro, you now simply write them out and let the technology add a professional voiceover that plays exactly when your audience needs it the most. Never has video workout production been so easy, quick, and inspiring.

Bogdan Predusca, Hyperhuman CEO & Co-founder.

Hyperhuman Studio is the dedicated app for health & fitness professionals powered by proprietary video AI technology that removes the complexity and time needed to create quality workout videos. The created content is ready to be shared and consumed on any channel and in any format. This is truly unique and helps Hyperhuman become the go-to platform for health & fitness video content because it can be integrated in any of the existing tools or products that creators are already using.

Aflorithmic is Hyperhuman’s trusted audio technology partner that provides the uniquely designed fitness voice that guides and inspires content consumers with a truly extraordinary one-on-one feel that’s lacking in any other products available today.

“We will soon allow health & fitness creators to clone their voice and provide the ultimate experience in terms of personalization and guidance in any language, starting from a simple text. This is how we envision the future of health & fitness content: highly personalized, diverse, and authentic,” added Bogdan.

About Hyperhuman 

Hyperhuman is the omnichannel platform for health & fitness video content. The company’s mission is to offer the most streamlined path for creating and distributing quality video content and a world-class experience for content consumption on any channel or format.

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The collection of techniques and procedures involved in creating software for small, wireless computing devices, such as smartphones and other hand-held devices, is known as mobile app development.

​How Eastern European countries are becoming a mobile app development hotspot

Eastern Europe is an emerging centre for app development, with some of the world’s most advantageous conditions for software development. Mobile apps are becoming part of the everyday lives of people. Users want to be able to access their favourite or necessary apps on any device, at any time. Eastern Europe has several advantages that are attracting the world’s leading enterprises to set up their software development operations such as:

– Mobile application developers are in demand in Eastern Europe.

– Eastern Europe has many talented coders that can work at competitive prices, with excellent services and quality standards.

– Surprisingly Eastern European countries have some of the fastest internet speeds in the world, which is crucial for the efficient development of mobile apps.

-Because many Eastern European nations understand English, there’s no need to be concerned about communication barriers with clients or suppliers. In this area you will find many educated specialists who can provide services for customer support, sales or marketing activities necessary for scaling up your business.

​Top 10 mobile app development agencies in Eastern Europe in 2021

It has become essential for any company to have an app that can enable them to stay connected with their customers. And Eastern Europe is the perfect place for companies who are looking to invest in mobile app development to get started since it offers numerous advantages, such as cost-effectiveness and talent availability.

We’ve compiled a list of the top 10 mobile app development companies in Eastern Europe that you should know.

1. MCRO Tech

MCRO Tech is a young team of elite full-stack engineers, UX designers, managers, and product strategists who assist companies across the world launch new projects. Their Eastern European branch is based in Cluj-Napoca, Romania.

MCRO Tech is proud to have been able to deliver a scalable and dynamic solution that met their client’s needs and expectations. The company provides end-to-end services and solutions for every stage of your digital transformation:

– web development – their group of talented architects and full-stack engineers uses the most cutting-edge technologies and techniques to help you achieve your business objectives. They create contemporary, accessible web apps that are specifically customized to your demands and business objectives.

– app development – they create cutting-edge iOS and Android applications for a wide range of industries and business areas. MCRO Tech team employs the newest technology to create unique mobile solutions that deliver actual business value, whether they are native or cross-platform apps.

– product strategy and UX/UI – every successful digital product starts with a product strategy. Their knowledgeable staff can assist you in gaining a better understanding of your users, aligning their requirements with your company’s objectives, and devising a winning approach.

MCRO Tech builts products for industries like:

– Financial- Sigora Solar

– Education- Mari, Smashcut

– E-commerce – Tillster

– Event industry -Quandora

– Healthcare – Outcomes4me

– Real estate – Home Match

2. Cleveroad

Cleveroad is a software development company specializing in complex business-driven solutions, with an emphasis on creativity, activate transparency, and on-time delivery. Cleveroad creates Web and Mobile solutions for businesses of all sizes and budgets. The company employs innovative technology that allows organizations to flourish while dealing with business segments, startups, and private clientele.

3. Droids On Roids

Droids On Roids is an iOS and Android mobile & web app development company based in Wrocław, Poland. The company specializes in full-stack mobile, web, and back-end development. Droid On Roids serves clients all around the world, primarily in the United States, the United Kingdom, and the European Union, as a 100% office-based workforce of 60+ outstanding individuals. Over 130 digital goods and apps have been developed by Droids On Roids. The firm works with both start-ups and established businesses.

4. NetGuru

NetGuru creates digital products that allow people to accomplish things in new ways. Their clients have revolutionized how people bank, listen to music, study languages, and hire bicycles.

TechCrunch, Business Insider, and Product Hunt have all covered their goods.

5. Tapptitude

Tapptitude is a Product Studio that works with big brands and financed startups to create interactive, mobile-first solutions that consumers like using. Their services include Product strategy and definition, UX/UI design, Mobile and web development, Backend services, AI Machine learning and data science, Full Testing and QA, Product launch solutions and Product growth.

6. Halcyon Mobile

Halcyon Mobile

Halcyon Mobile is a full-service mobile app design and development firm that produces award-winning apps. They work with a variety of companies and businesses of all sizes, shapes, and backgrounds that entrust them with their early-stage initiatives or current products.
Services offered by Halcyon Mobile include: Product consulting, UX / UI Design, iOS / Android Development, Web (Front-end/Back-end) Development, IoT Development, Machine Learning, Quality Assurance, Scaling & Maintenance.

7. FiveDotTwelve

FiveDotTwelve is a contemporary software firm that prioritizes tight client collaboration and a customized approach to each project. The firm is dedicated to providing the finest quality solutions to their customers. The company aims is to quickly understand each client’s business needs before developing, implementing, and rolling out best-in-market, fit-for-purpose solutions.

8. AppUnite

AppUnite is a product-focused software development firm that focuses on building highly functioning Web and mobile apps. The company works with a wide spectrum of industries, from early-stage startups to well-known global brands. AppUnite builds apps that are used by millions of people every day by combining cutting-edge contemporary technology with an optimized agile methodology.

9. ROCKETECH

ROCKETECH is a web and mobile development firm that specializes in analytics-driven development. As IT consultants, their team has produced over 100 products for over 70 startups and businesses. Their solutions have been named Apps Of The Day on the App Store, have won many awards, and are well regarded in their fields.

10. Infinum

Infinum has been developing digital solutions with major corporations and interesting start-ups since 2005. Their work has been acknowledged by trade and industry authorities such as Deloitte and Inc., and is utilized by millions of people across the world. From consumer-facing mobile apps to eye-catching landing pages to sophisticated online applications and back-office systems with several levels of corporate connectivity, Infinum develops it all.

​Conclusion: Eastern Europe is the place to look for when it comes to good mobile app development companies

Eastern European top mobile app developers offer you a wide range of software development services. Whether you go for developing your mobile app with the guys from MCRO Tech, or if you decide to go for Droid on Roids or ROCKETECH, Eastern Europe should be your choice for mobile app development.

The teams of top full-stack engineers, UX designers, managers, and product developers from Eastern Europe will help you develop the most suitable app for your company. Moreover, the Eastern European developers are recognized for helping businesses from all over the world launch their next project and made a success out of it.

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It’s hard to believe that Romanians, who are so passionate about stories, who are famous for the entrepreneurial initiative in IT, hadn’t yet developed such an app. Still, it is true. Storis was born from the passion of the visionaries behind it, but it came on the local market as a necessity more than anything else.

On a market that has been estimated at 80-100M EUR annually in 2020, digital book sales are virtually 0%.

Storis’ mission is to raise the digital book market in Romania to match the level of other European markets — by locally developing one of the simplest and most pleasant digital experiences for reading and learning.

Storis presentation on Seedblink

Storis seeks seed-type investment on Seedblink. Their target is 500,000 EUR and they already collected 377,500 EUR from 17 different investors.

Do Romanians need audio and e-books? In a country where most of the time Romanians spend stuck in traffic, 2-3 hours a day on average, it’s hard to deny the reality. E-books could enhance the appetite of the Romanians for knowledge while helping them avoid having their eyes glued to the smartphones’ displays all day long.

They are launching soon. To be up to date with the launch, subscribe to their newsletter. It might worth more than you think.

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The fact is Signal is down in Romania, but also worldwide. Users cannot send or receive messages, or they experience significant delays in using the app’s features.

The company’s officials acknowledged the problems and admitted on Twitter that the developers are working hard to fix them.

How did Signal get into such a trouble?

Signal is the open source messaging app, preferred by those who truly value their privacy since Edward Snowden recommended it after fleeing the CIA. Lately, especially after Facebook announced that Whatsapp would share data with Facebook, including the battery level of your smartphone, your IP and location, Signal experience a huge upsurge of users.

Millions and millions of people switched from Whatsapp to Signal in an attempt to getting back their privacy. Even Elon Musk tweeted about it a few days ago, saying “Use Signal“.

This might have contributed a little to the upsurge, as the tweet was appreciated by 363,000 users and retweeted by 60,000. And Elon was only one of those who started persuading people to leave Whatsapp and go to one of the competitors, namely Signal or Telegram.

So, for an app used by 20 million users, the storage capacity proved to be limited when millions more downloaded the app and started using it. As simple as that.

Signal is telling us it is trying hard to fix the issue and we believe they do that. Also, we believe them when they say they bought new storage capacity recently to try and avoid similar issues. It might not be enough for the next few days, but it’s definitely the beginning of something big. Our prediction is that, despite the issues, Signal is on its way to becoming a huge company soon.

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Yet, with only 2.7 million foreign tourists visiting Romania in 2019, the last year before the pandemic restrictions, as compared to around 10 million visiting Hungary and Bulgaria, and with only 1.2 million foreign tourists visiting Bucharest a year, as compared to 6 million visiting Budapest, a comparison with the neighboring countries, to mentioned only these ones, makes Romanian inbound tourism to look like a child sitting next to a giant.

“Romanian tourism definitely needs a revival and perhaps 2020 is the best year to launch online projects in anticipation of 2021, when we all hope we’ll be able to travel again, more freely and without so many restrictions.

VisitBucharest.today! is a platform where English speaking locals and tourists can discover the most visited attractions in the city, but also some of its hidden gems. Not only that, but Visit Bucharest Today! also presents destinations within a day trip distance from Bucharest. Thus, here you can also find attractions like Dracula’s Castle, Sighisoara medieval city or Brasov, one of the oldest citadels in Transylvania” says Adriana Gheorghe, project manager of the platform.

Now, the enthusiasts who created the platform announce the launching of the corresponding Android app:  Visit Bucharest Today! on Google Play Store, developed by TUYA Digital – app development division.

Are you planning to visit Bucharest in 2021? You’d better start your trip from Visit Bucharest Today! Android app

With a lively atmosphere and many unique attractions, Bucharest is one of the safest and most accessible destinations in Europe.This is why Visit Bucharest Today! Tries to become your guide to Bucharest at a fingertip.

The aim of the project is to help tourists discover great places to spend time at and the top attractions in Bucharest, all at a touch of a fingertip. This way, whenever visiting the city, you can explore Bucharest more like a local.

Besides, the project aims at persuading international travellers to visit the city.

“On December 1^st, Romania’s National Day, we’ll start in full the promotion of the platform and the dedicated app all across European countries, with the goal to persuade more and more users to enter the platform on web or download the app from Google Play Store. Hopefully, with the help of our sponsors and partners, we will further improve this project and make it as attractive as possible, for helping the local tourism and hospitality initiatives”, added Adriana Gheorghe, project manager.

The website and the mobile app function together as a guide for tourists visiting Bucharest starting from 2021, but also for the locals. Thus, users can find out what are the main tourist attractions in Bucharest and nearby, as well as the events organized in the city – concerts, exhibitions, local cultural events etc. In addition, Visit Bucharest Today! also offers a structured list of museums, restaurants, cafes, clubs, shopping malls, casinos, spas, and parks.

Besides, as some museums launched their virtual tours during 2020, trying to attract online visitors during lockdown, Visit Bucharest Today! integrates these tours within the platform.

Bucharest tours and one day trips from Bucharest

 On top of that, while virtually browsing on the platform, on laptop or within the dedicated app, one can also find Bucharest Tours and Day Trips from Bucharest to other neighbouring destinations in the country. For example, the special section of one day trips include Dracula’s Castle, Constanta, Brasov, Sibiu and other beautiful Romanian destinations.

This way, a tourist would certainly realize Romania has a lot more to offer than only its Capital city.

Visit Bucharest Today! app –  a Mobile App for Bucharest Lovers and not only!

Visit Bucharest Today! app aims to become the foremost virtual friend who can help any tourist to have a memorable experience in Bucharest. The app will guide you through the 6 main categories: Attractions, Tours&Trips, Vibe, Shopping, Tips, and Top Bucharest. It has an intuitive and well-structured menu and it can be considered a virtual friend who can help any tourist to have a memorable experience in Bucharest.

At the moment the app is only available for Android mobile devices, but in early December the team behind the project will also launch an iOS version for iPhone users.

Adriana Gheorghe has quite an experience with travelling. Besides being a passionate traveler, she’s been working for different travel agencies for more than 10 years. Her experience and her passion made this project available for travel lovers out there.

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Gradient Ventures is known for investing in AI solutions such as Openly, Onscale or Test.ai, but also for many others. This time they chose to lead the investment round for Romanian app TypingDNA, a tech start-up using AI for a better world in terms of IT security.

Basically, the solution TypingDNA proposes uses behavioral-biometrics technology, in this case typing biometrics. The app simply analyses the way the user’s keyboard strokes (stronger/softer, speed, misspelled words, etc.) in order to detect if the one who types is the same who uses the user and password for a certain account.

In other words, you may bypass the password for a computer and you might have broken a certain account, but this app, which is a hidden layer of protection, blocks you from using the device. It simply identifies hackers or network intruders by analyzing typewriting, even during their input of the user and password.

How cool is that?

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